"Google paid around $25 million for Frommer's, according to a person briefed on the deal, which hasn't yet closed. But the deal is more significant for its strategy than its price tag.
By owning Frommer's travel-guide content and showing it in search results, Google could sell travel-related ads against it and provide more tools for people to book travel arrangements."
2011 hatte Google bereits mit der Übernahme von Zagat Survey für Schlagzeilen gesorgt, welches nun mit Frommer's verschmelzen soll. Zagat Surveys Millionen Reviews und Bewertungen von lokalen Geschäften sind mittlerweile in Google+-local eingeflossen.
Das ambitionierte Ziel von Google ist hierbei nichts weniger als der heilige Gral der Reisebranche, die erfolgreiche Vereinigung von Local und Travel:
Skift broke the story that Google plans to retain the Frommer’s print team and to oust the online staff so clearly the Zagat team will be in charge.
If you do a Google search for “Chicago tours,” Google Local business results give you website links to attractions such as Robie House and Wendella Boats, along with cryptic descriptions from Zagat with its scores and Google reviews.
But, with Frommer’s now in the fold, Google search results would be able to tap into a “complete guide to Chicago,” including hotels, attractions, shopping, nightlife, restaurants and suggested itineraries, for example.
And, those hotel property descriptions and reviews would make up for Zagat’s lack of depth in hotels, and for the content that TripAdvisor was reluctant to provide.
And, just think about the breadth of content Google would have at its disposal when it inevitably tears down the silos that currently exist between Google Local business results, Google Flight Search and Google Hotel Finder.
Eines der Vorzüge von Frommer's ist/war ein gut laufendes Online-Angebot:
One of Frommer’s more attractive elements is the depth of its fully-owned digital assets. This has allowed Frommer’s to beat rivals Fodor’s and Lonely Planet in U.S. web traffic and build a robust licensing program that serves partners such as NYTimes.com, Google rival Bing.com, and the forthcoming Windows 8 system.